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MICAT 2020

Image result for MICAT logoMICAT 2020 – The Registration process for MICAT II has commenced and the last date to register for MICAT  has been extended till 14th February 2020 . The entrance test for MICAT II is scheduled to be held on 12 February  for admission into the PGDM-C programs of MICA. The admit card for MICAT II will be issued on 06 February . The final result for MICAT I is scheduled to be released on 22 December . Read the article to obtain more information on MICAT schedule, eligibility criteria, exam pattern, result and other details.

MICAT 2020 Important Dates & Events

MICAT Exam Events Date
GE & PI Shortlist 14th February 2020
GE & PI at Delhi and Kolkata 13th, 14th and 15th March 2020
GE & PI at MICA, Ahmedabad 2nd and 3rd March 2020
GE & PI at Bangalore and Mumbai 5th, 6th and 7th March 2020
Final Result 25th March 2020

MICAT 2020 Eligibility Criteria

The candidates fulfilling the below listed criteria will be considered eligible –

  • Should have a Bachelor’s degree (pursued complying with the 10 + 2 + 3 system) or equivalent qualification in any discipline recognized by the Association of India Universities (AIU).
  • Final year examination of their Bachelor’s or equivalent degree appearing candidates can also apply.
  • Also, they will have to appear for either CAT, XAT or should have GMAT score (2012 onward) before appearing for MICAT.

Note: Earlier MICAT was accepting scores of exams such as MAT/CMAT/ ATMA, however from now the scores of one of the three exams mentioned above will only be accepted by MICA.

MICAT 2020 Application Form

MICAT will conduct the admission process twice and the interested candidates can apply online for MICAT II. The candidates can also access the Application Form for MICAT II from the link above. The last date to register for MICAT  is 27 November . The candidates must also ensure that they fill the details in the online application form carefully especially their score of any of the entrance test (CAT / XAT / GMAT) they would have taken. Thereafter, the requisite application fee should be paid by the candidates, either online or offline. The candidates must note that the option to edit the form will not be made available once the form will be duly submitted and the payment of application fees will be made.

The candidates who will opt to pay the application fees through DD will be required to take a print of the payment advice form, sign it and send the same along with the DD at the official postal address of MICA.

Application fee

All the candidates intending to apply for MICAT Admission Test  will have to remit a non-refundable application fees of Rs. 1965/- (for all the categories). This fees can be paid either in online mode using Master or Visa card or in offline mode through a DD taken from any Bank drawn in favour of “MICAT” payable at Ahmedabad. The candidates can also make counter payments via cash at various available counters in different cities.

MICAT 2020 Examination Pattern

MICAT Admission Test is a computer based test, which evaluates the skills and aptitude of the appearing candidates in areas relevant to media, marketing, advertising & current affairs and crucial for career in Strategic Marketing and Communication. The MICAT admission test also includes psychometric profiling that will help assessing the leadership potential of the candidates.

The Specifications of MICAT 2020 Exam Pattern

  • There are two Papers, Paper I is a Subjective paper, which is designed to test the Argument writing, Story writing and Essay writing skills of the candidates. The total number of questions in this paper is 4 and the total time frame for it is 35 minutes. There is no negative marking for this paper, as the answers will be judged on a subjective basis and on the basis of their originality, understanding of the topic and other qualities associated with writing skills.

  • Paper II consists of 90 objective type of questions. This paper is further divided into 3 parts. The first part of Paper II is a Psychometric test, that will have 30 statements and the candidates will be judged on the basis of their response to those statements. There is no negative marking for this particular part of Paper II.

  • Part II of Paper II contains questions of reasoning and verbal ability. As the name suggests this part will test the candidates abilities to face questions that will command to be answered with logic and reason. Similarly, the questions testing verbal ability will assess the candidates skill and capability in that particular section.This part will consists of 35 questions and marking a wrong answer will mean losing 25% of a mark.

  • Part III of Paper II contains what is called the questions from General Knowledge. The field from where the questions will be asked can be varied and are wide and it is required for all candidates to have basic knowledge about the happenings of India and the World. Awards, Politics, Social challenges, changes, the news about economy, all the relevant information of the filed of Communication, Media and Advertising including Marketing are only few of the fields that can be questioned in this section. The total number of questions in this section is 25. In this section too wrong answers will lead to losing 25% of a mark.

The time allotted for Paper II is 90 minute.

Important points regarding MICAT 2020 Exam Pattern

  • There will be a total number of 94 questions.
  • The total time frame given to complete the MICAT Exam is 125 minutes, that is 2 hours and 5 minutes.
  • This is a Computer-Based Mode.
  • The total marks is not disclosed by MICAT.
  • The candidates must complete the test within the given time frame as no extra time will be provided.
  • The negative marking scheme for Part II and III of Paper II is 25% in case of a wrong answer.

MICAT 2020 Admit Card

 MICAT 2017 Admit Card – This year, MICAT II is scheduled to be held on 12 February  for admission into the flagship programme of Post Graduate Diploma in Management – Communication (PGDM-C). MICA will be issuing the admit card for MICAT II on 6 February. The admit card will be available online on the official website of MICAT.

Important Point of MICAT 2020 Admit Card

The admit card for MICAT II will be available online on the official website of MICAT. However, the MICAT Admit Card will also be sent to the candidates via email & SMS. A link will also be available in this article and will be activated with the release of the admit card.

The candidates receiving the MICAT II Admit Card via email or have downloaded the file from the official website are required to print the admit card. Along with the MICAT Admit Card , the candidates are required to bring a Photo-Identity Card e.g. Passport, Driving License, College Identity Card or Aadhar Card, etc.

The candidates must note that it is important to produce the MICAT 2020 Admit Card while entering the exam hall. If they fail to do so, then they won’t be allowed to enter the exam hall. In the exam hall, the MICAT Authorized Person will be verifying the Admit Card against their Photo ID Card. The candidates are advised to preserve the admit card for further selection processes.

Once the candidates receive their Admit Card, they are advised to check their details properly to make sure it is error-free. If the candidates notice any errors, then the candidates must inform the MICAT officials immediately for corrections.

Some Features of the MICAT 2020 Admit Card

  • The Admit Card for MICAT II will contain the following details – exam date, exam time, exam venue, application and registration number and some other personal credentials.
  • Candidates must preserve the admit card as sometimes it is also used at various stages of the admission process.
  • In the exam hall, the candidates will be given attendance after their details on the admit card are cross-checked with the attendance sheet.

MICAT Result 2020

Steps to access the MICAT Result 2020

  1. The candidates need to either log in to the official website of MICAT or can click on the link given above.
  2. There will be a tab where Short-list for GE PI will be mentioned. The candidates will have to click on it.
  3. It will take them to a page where they will be prompted to enter their MICAT ID.
  4. Then, there will be a tab saying ‘Check’, the candidates will be required to click on it.
  5. On clicking, candidates will now be able to see if they have been short-listed or not.

The candidates who will be short-listed for Group Exercise and Personal Interview will be required to prepare for these final rounds of selection which will be held in the month of March .

Important points regarding MICAT 2020 Result

  • The MICAT 2020 Result will solely be based on the performance of the candidate in MICAT. There is no other mode of evaluation and selection for it.

  • The electronically generated information has no legal validity and hence any error in it is not legally arguable.

  • MICAT will not be responsible for any candidate who is short-listed for the GE/PI rounds but fails to appear for the same on the given date.

  • This result of MICAT does not in any way guarantee admissions into MICAT as the final selection process must be cleared by all for the purpose of admissions.

  • Once the final selection rounds are over and the Final MICAT 2020 Result will be declared, the candidates must accept the offer at the earliest and also pay the required fee and confirm their admissions.


MICAT II 2020 Selection process

The selection process adopted by MICAT for PGDM-C  is a three stage procedure, which is as follow –

  • Stage 1
    Firstly every candidate have to appear for at least one of the 3 exams, namely CAT, XAT or GMAT .
  • Stage 2
    Then they will have to take up MICAT Admission Test (MICAT).
  • Stage 3
    The candidates for allotting admission will be shortlisted at this stage. Based on their performance in the MICAT, they will further be shortlisted for Group Exercise (GE) and Personal Interview (PI) to assess the candidate’s overall skill and potential to pursue PGDM-C. The GE offers the candidate with a platform to showcase the ability to work in a team, overall personality and thoughts clarity. Whereas PI, on the other hand helps in understanding a candidates knowledge about the communication industry and rough skills in line with the requirements of this industry.

MICAT Test Cities

The 14 test cities where MICAT  will simultaneously be conducted are as follow:-

  1. Ahmedabad

  2. Bengaluru

  3. Bhopal

  4. Chandigarh

  5. Chennai

  6. Delhi

  7. Guwahati

  8. Jaipur

  9. Jammu

  10. Hyderabad

  11. Kochi

  12. Kolkata

  13. Lucknow
  14. Mumbai

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